Meet GREAT Client, Jennifer Rennie
Post written by Sarah Weeger
Jennifer Rennie is a personal trainer from Huntington Beach, serving a wide range of clients throughout Orange County. She’s also a wife, a mom to two teenage girls, instructor of the “Lift to Lose” exercise class at the Fountain Valley Rec. Center, and now a part of the GREAT Community. Extra-fun-bonus part: She’s also a great friend of mine, which I feel totally privileged to say.
Working Out …the Kinks
I first met Jennifer this past February when I signed up for her workout class with my sister. At the time, I was also getting ready to launch GREAT 8 CREATIVE with its emphasis on helping coaches, trainers, athletes and others in sport-related work. Jen didn’t have a website, I was looking to build the portfolio… Perfect timing, right!? Well, Jennifer so kindly declined. At first.
She politely explained… She liked my design style a lot and although she wanted to reach out to others and really help them improve their lifestyles through fitness, she didn’t want to put herself out there for the personal attention. She knew a website could help her business but didn’t want to come off like a self-centered trainer, at all. Or like this guy. :)
If you’ve ever met Jennifer, you know she’s not the conceited type. She’s the total opposite actually, with nothing but great things to offer her current and potential clients. So to be honest, I didn’t totally understand it at the time. But the more we talked between workout classes, the more I understood what she meant. More on that in The Task…
Just Do It.
Fast-forward a couple months later, with the help of her husband (thanks Chip!) and a friend (thanks Carolyn!), Jennifer put her fears aside and decided it was time, that it would be the right move for her business. I couldn’t wait to get started. She, on the other hand… Well, I’ll just say this: The last thing I ask in my New Client Questionnaire, after asking a bunch of stuff about the client personally and about their company is, “Any additional comments, thoughts or questions?” Jen’s answer:
I get the concept, but this was painful.
I loved it. :) I kinda felt bad for putting her through it, but I totally loved her honesty and humbleness at the same time. And I appreciated her determination more than anything to “just do it” and get started.
Why It Matters
The reason I talk about all the build-up for this project is because it completely impacted the way we went about it. Jennifer’s perspective on what she does and how she trains, in my opinion, is just totally unique in her industry. So I definitely wanted her site to reflect that as she obviously did, as well.
The main task for this project was clear from the start: Design and develop an informational site for Jennifer’s training business that will help get her name out there, help potential clients learn more about her personal and group training services, and ultimately, motivate them to set up an appointment and get started on living a happier, healthier life!
Defining the Focus
The second part of the task is what would make her website unique. As Jen and I talked, the focus of this project evolved from originally being everything we assumed a personal trainer would have in their website – somewhat of an “all about me” vibe, the amazing success stories and weight-loss stats throughout, the breakdown of costs to train with the person… The focus of her website quickly went from being on those things to having basically none of them, focusing completely on her clients instead.
In other words, although this would be a project for Jen, it would need to be about her clients and how she can help them, if it was going to be a true representation of herself and her business. She’s always putting herself out there to help and support others, so her site should be nothing but a way to help her do just that.
The GREAT Process
Once we got the focus and tasks down, the actual process was a total breeze! Jen was totally easy to work with and loved the initial round of designs (score!), so it was just a matter of getting all the components in their right places.
So here are some of the things we did to create that honest representation:
- When forming all the copy, everything was written in third person. I pulled things directly from she said in her Client Questionnaire and interpreted them as if someone was paraphrasing an interview with her.
- We sort of “sprinkled” testimonials throughout the site, placing them in the header of each page, for two reasons: a) It lets her clients speak for her work and b) it serves as a consistent reminder that her clients’ interests are put before her own. You read what they have to say about their experiences before anything else.
- The majority of images we used are of Jennifer with her clients, again, making it about supporting them and being there for them throughout their training.
To motivate visitors to make that first appointment, or to simply contact Jennifer for more information, a call-to-action, or CTA was used on every page (I could easily write an entire blog post on CTAs in web design alone but if you’re interested in learning more, this is a great article on Call-To-Action). “Contact Jen”, “Schedule a Session”, and “Learn More” buttons all link to her Contact page.
Mini shout-out time: Thanks LTL ladies for your testimonials! Thanks Rennie fam for helping with the pictures! And thanks Carolyn A. Smuts Writing and Editing Services for help with the copy! :)
A Different Client = Different Approach, Outcome
Jennifer’s site turned out to be something that is a lot different from what you’d expect to see in a personal trainer’s website because it matches up with the different approach she takes, compared to others in her industry. It still has all the right pieces needed to accomplish our tasks- client testimonials, Jennifer’s background and how she got into training, how she can help others – all of which are now easily accessible to her current and potential clients. But more than that, it’s a great representation of her, both as a person and a trainer. And that’s exactly what my job with GREAT 8 CREATIVE is all about– working directly with each client to create something they’re totally happy and comfortable with, and that’s also going to get them the results they’re aiming for.
I can’t say enough about working with Jen throughout this process. I know it wasn’t easy for her at times to make it happen but she was determined from start to finish, and was a total blast to work with. I’m so grateful to have had the opportunity to put it all together for her! THANK YOU to my GREAT client and amazing friend! :)
Check out www.JenniferRennie.com!