Today was presentation day at GREAT 8 CREATIVE, and I love presentation day. It’s like Spring Cleaning for a creative hoarder. A messy pile of sketches gets donated towards something simpler and better.

This time I presented two logo concepts for Fit Fix Studio, a golf fitness training business founded by Roy Khoury that’s based in Newport Beach, California.

Key words/ideas to convey:
golf fitness (FIT) // post-rehab (FIX) // training // clean movements lead to playing at an elite level.

Here’s what we came up with.

Which do you like?

Concept 1:
FFS_Logo_Concept_01_pres

Concept 2:
(That’s Roy on the cover of Southland Golf!)
FFS_Logo_Concept_02_pres

Fortunately, Roy loved both. :) So we’ll see which one he decides to move forward with, then it’s onto revisions and adding color.

For more information on GREAT 8 Logo Design, visit our Graphic Design Services page.