Just this morning, Starbucks officially announced updates to its dress code policy, which now allows baristas to have visible tattoos (among other long-awaited updates)! The new dress code is a part of the overall “Partner Experience” which was also announced this morning with its new policies. And I can finally, and so proudly say, I got to design the one-pagers explaining all the exciting changes. :)
Happening Right Now: Check out the hashtag #tobeapartner on Instagram and other social media sites; It’s pretty amazing to see all the positive reactions to these updates. I personally can’t stop keep checking… Everyone is so happy, it makes me happy!
Here’s how the U.S. Dress Code turned out:
And here is the final version of the Partner Experience, a play on the Starbucks cup boxes:
About the Designs
I drew all the icons by hand and wrote the captions/headlines with a Sharpie to give that true barista feel to it all. And it was so much fun to work “offline” like this.
Both pieces had a LOT of copy so to make it a bit friendlier and more digestible, we broke away from the grid and used a more free-flowing layout, especially for the Dress Code. (Ironically, though we had no grid/columns to work within for that design, each paragraph became like a puzzle piece in this layout – its size and placement totally depending on the other paragraphs surround it. But all worked out!)
I can’t speak highly enough of the individuals I got to work with and their teams at Starbucks Corporate, for all the time, effort, and thought they poured into this project to make every piece just right. Thank you all, so much for the opportunity! And a huge congratulations to Starbucks partners everywhere on the new wins!!!
Look forward to hopefully working together again! Kim, Starbucks Coffee Company
The updated Dress Code and Partner Experience Investments were the second and third projects I’ve designed for Starbucks. See the first:
Starbucks Postcard Project: What Fills Your Cup?