A Personal Project in Video Editing: My Dad’s 70th Birthday Tribute


Last month, my amazing dad turned 70 years old. And for those of you who don’t know him or our family, my dad (pictured below, in the middle with my mom) is the incredible father to all eight of us kids and “Pop Pop” to all his grandchildren. hudson-family-portrait-2014-1-med

Our family wanted to do something special for his birthday as a surprise to him – a video tribute of some sort – and I volunteered to put it together through editing. As long as everyone else sent me the photos and videos we would include. :) Sounded simple enough.

NOTE: If you just want to watch the video, scroll down… It’s at the bottom of this post.

Welp, as a total rookie to the art of videography, I learned a lot in the process to say the least. And since this is a design blog… I thought I’d share my 8 biggest take-aways from a creative standpoint, for anyone who might be interested in getting their feet wet with video.

8 Things To Know about Video Editing, from One Amateur to Another

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A Peek at the GREAT Logo Design Process

Most of my Logo Design projects go like this:

1. We meet, we chat over the phone (usually), and I gather as much information as I can about your target market, your goals, and ideas and ideas for your brand.
2. I put an estimate together for designing your logo.
/// In most cases, my estimate includes 3 concepts so we’ll go with that for this post.
3. Once I feel I have enough information from you, and the 50% deposit is paid (50% of my total estimate), I get to work drafting concepts.
4. I present you with 3 Black and White concepts. I don’t use color in the beginning to make sure your logo doesn’t rely on color to make it “work,” that it’s a strong enough concept to stand on its own.
5. We and you deliberate, and you choose 1 black and white concept to move forward with.
6. With my help, you decide what you might want to see in the next round(s) of revisions. Maybe a different font, a certain variation in the logomark, etc.
7. We do about 3 rounds of revisions, typically, to your chosen black and white concept, based on your feedback and how we’re doing on timing/budget.
8. Once you’re 100% content with the final black and white concept, I move into color palette options for your new logo and brand.
9. We do 1 or 2 rounds of revisions to the color concept, also based on your feedback.
10. Once your final, color logo is officially done, and once the remaining balance is paid – I’ll send you an invoice at the very end when I have your written approval of the final logo – I deliver your final logo! You get all the color codes of your new palette for web and print, you get all the logo files and different formats (the original design file, JPGs, PDFs, PNGs, etc.) of both the black and white and color logo versions.

And that’s a wrap!

That’s the typical process, although I’m always open to draw up a game plan that fit your needs and budget. So let’s chat.

See A Working ExampleDesigning the Turtle Garage Logo: A Work in Progress