Simple logo design for Chris Vargo’s new website, VargoRunning.com. Chris is a professional ultra runner on the Nike Elite running team, and he offers coaching as well to athletes of all levels. As a straight-forward, no nonsense kind of guy, Chris wanted a logo that matched his style for his new website.
The final logo uses only the essentials: no graphics, no icons, no unnecessary imagery.
Only one font family is used with 2 variations – regular and bold– Regular to introduce Chris Vargo, the athlete behind this whole site; Bold to focus on the name of his brand, Vargo Running, and a play on the forward slash to represent running and motion.
The simple use of color was used to depict a race start (red is often associated with stopping/being stopped as well as an increasing heart rate – learn more) and running off into a distance.